October 22, 2020

A digital strategy unlocks new growth for a leading not for profit

While our client already has demonstrated capability in the digital space (skilled people, a social media presence and use of metrics for digital channel performance), they felt their strategic settings for digital weren’t strong. The senior management understood the need to be more flexible in how they built and maintained relationships with their supporter base. This was especially relevant given that NGO also wanted to “pivot” their focus from traditional sponsorship products to more contemporary ones which are proving to be more relevant to younger, digitally aware sponsors. How the organisation leveraged digital to achieve this would be the key to their future success.